The ‘Science’ of Good Design: A Dangerous Idea [ via @intuitionHQ ]

The ‘Science’ of Good Design: A Dangerous Idea – Atlantic Mobile
http://m.theatlantic.com/life/archive/2011/05/the-science-of-good-design-a-da…

“It is as if anyone could follow the same steps and end up with a great design on the other end. This story satisfies the design customer’s desire for predictability and reliability. Unfortunately, it also trivializes the role of the designer. Paula Scher criticizes this mechanical view of design in her book Make it Bigger. “It diminishes the real value a corporation gets from a designer,” she writes. “It is the rare combination of the designer’s intelligence, intuition, inspiration, and aesthetic sense—dare I say talent?—that makes for successful design.”