Faster Horses : the delicate balance of User Centered Design…

This is a great read. I think all designers walk that tightrope… You don’t want to be a “Design Dictator” but you also don’t want a “design by committee” approach or to blindly follow the data or simply do whatever the client wants (or rather what they clients says/thinks they want).

Reminded me of another quote that I like but that troubles me:

“Ignore what people say and focus on what they do. Then ignore what they do and focus on WHY they do it.”

Yes. But how can we know *why* without listening to what they say?…..

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